BASF’s European distribution organization and one of the biggest global manufacturers of pigments join forces to expand offerings of organic, inorganic, and effect pigments in Europe

BTC Europe, BASF’S European distribution organization, and Sudarshan Chemical Industries, a manufacturer of high-quality pigments based in Pune, India, have signed an agreement on the distribution of organic and inorganic pigments as well as effect pigments in Europe. Both companies seek to leverage their expertise and industrial know-how to offer customers access to a wide portfolio of high-quality pigments for various industries.

Sudarshan will supply BTC with high-performance pigments that cover the full-color circle, letting customers benefit from access to a broad range of high-quality pigments for different applications and industries. Moreover, the collaboration between the two companies will enable BTC to extend third-party product portfolio and strengthen its competitive advantage in the pigments market.

“By combining the advantages of our solutions with BTC Europe’s strong position in the chemical distribution market in Europe, we can together seize new market potentials for high-quality pigments,” said Milan Krumbe, General Manager Sudarshan Europe. “I am very much looking forward to our cooperation and to opening up new channels for our products that serve a wide range of industries and applications.