BASF Introduces Luviset® 360, NEW Polymer for Hair Styling Applications

BASF launches its new styling polymer Luviset® 360 providing an efficient styling performance in six dimensions: The innovative product offers strong, flexible and long-lasting hold as well as low flaking. It supports anti-pollution claims and allows for new textures. Luviset 360 is perfectly suited for producing high viscous styling products with no or low movement inside the package. It has been designed for a wide range of final hair styling products such as gels, creams and waxes.

Thanks to its self-thickening properties in concentrations above 4 percent, Luviset 360 ensures a pleasant consistency in styling gels. Hair care manufacturers using Luviset 360 need less carbomer thickener to achieve target viscosity.

Performance tests have shown that Luviset 360 provides a high degree of bending stiffness and curl retention even in formulations with low concentrations and shows excellent hold, especially under conditions of high humidity. BASF experts use standardized methods to measure the flexural stiffness of hair strands in climate chambers. In sensory tests for Luviset 360, this flexibility in hold is perceived as a more natural bending without breakage of the film. The innovative styling polymer also showed significantly lower flaking with a smaller and less visible size of the flakes.

For more information, please visit www.basf.com